Back to subscription-management

Gumroad

10% + $0.50 per transaction (no monthly fee)
4.3/5

Creator-first platform with 10% flat fee and merchant of record status.

Why founders use Gumroad

Subscription and membership billing
License key generation
Email marketing tools
Affiliate program management
Customer portal
Simple analytics

The Good

Zero monthly fees (pay-as-you-go)
Merchant of record (tax compliance included)
Built-in email marketing and affiliates
Automated product delivery
License key generation
Simple, creator-friendly interface

The Bad

10% fee is higher than competitors
Limited customization of checkout experience
Smaller integration ecosystem
Less suited for high-volume SaaS (fee scales poorly)

The Verdict

Gumroad is the simplest platform for indie creators and solo founders selling digital products and running membership subscriptions. With no monthly fees and a straightforward 10% transaction fee on direct sales (plus payment processor costs), Gumroad eliminates the complexity of setting up a payment infrastructure. As a merchant of record since 2025, it automatically handles global tax compliance (VAT, GST, sales tax), removing a major pain point for solo developers.\n\nThe platform includes built-in features like email marketing, affiliate tools, automated product delivery, and customer relationship management. While the 10% fee is higher than some alternatives, the all-in-one nature and merchant of record status justify it for founders who prioritize simplicity over absolute lowest fees. Best suited for creators with under $10K/month in revenue.

Daily Newsletter

Join 10,000+ indie hackers building in public

We curate the top launches, revenue milestones, and growth tactics — so you don't have to scroll for hours.

Trusted by indie hackers shipping real products.

Gumroad Review (2026): Features, Pricing & Alternatives