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IFTTT
Free / $4.99/mo (Pro)4.2/5
Simplest automation tool, 900+ integrations, AI integration, unlimited applets on free tier
Why founders use IFTTT
900+ service integrations
If-then applets
Multi-step workflows
Webhooks
AI (Claude) integration
Scheduled tasks
Filter capabilities
The Good
Extremely user-friendly interface
Unlimited applets on free tier
900+ integrations
AI features (Claude integration)
Perfect for beginners
No credit card needed for free tier
The Bad
Limited to 2 connections on free tier
Lacks advanced workflow features
No multi-step workflows on free tier
Less suitable for complex business automation
The Verdict
IFTTT (If This Then That) is the simplest automation tool for indie hackers who want straightforward if-then logic without complexity. The free tier offers unlimited applets (automations) with a 2-connection limit, making it ideal for testing ideas. Recent 2025 updates added AI capabilities including Claude integration for summarization and content analysis.\n\nWhile IFTTT lacks the advanced features of Zapier or n8n, it's perfect for solopreneurs automating smart home tasks, personal productivity workflows, or simple business automations. 40+ new service integrations in 2025 demonstrate active platform development targeting indie creators.