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SideShift

$199/mo - $999/mo (self-serve) or custom managed
4.6/5

Creator-first UGC platform with 500K+ Gen Z creators focused on TikTok and Reels.

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Why founders use SideShift

Advanced creator filtering and matching
Job listing and campaign management
Creator invitations and outreach
In-app messaging and briefs
Performance analytics and ROI tracking
Content approval workflows
Usage rights management

The Good

500K+ Gen Z creators specializing in TikTok/Reels
Flexible self-serve + managed hybrid model
Performance-focused analytics dashboard
No long-term contracts required
Starter plan accessible for indie hackers
Fast creator application turnaround
Boosted job visibility on higher tiers

The Bad

Limited creator diversity outside Gen Z niches
Requires some learning curve for platform
Managed services significantly more expensive

The Verdict

SideShift builds on the insight that most viral UGC comes from TikTok and Instagram Reels creators. The platform specializes in matching brands with 500,000+ Gen Z creators who live on short-form platforms, eliminating the discovery friction of massive databases. It offers both self-serve and managed services, making it scalable from indie brands ($199/month starter) to agencies with white-glove support.\n\nFor indie hackers targeting Gen Z audiences, SideShift's creator network is higher-velocity than general UGC marketplaces. The platform includes performance dashboards specifically optimized for content iteration, allowing founders to test, analyze, and optimize UGC campaigns without marketing expertise. Pricing scales with your needs, and no long-term contracts lock you in.

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