Later
Free / $18.75–$82.50/month (annual billing with 25% discount)Instagram-first visual planner. Multi-platform scheduling with mobile-first design.
Why founders use Later
The Good
The Bad
The Verdict
Later pioneered visual content planning for Instagram and remains the go-to for creators obsessed with feed aesthetics. Beyond Instagram, it supports 8 platforms (TikTok, Threads, YouTube, Pinterest, LinkedIn, Snapchat, Facebook), with platform-specific features like TikTok's data-driven posting recommendations and Reels support.\n\nThe free tier offers 10 posts/month per profile—meaningful for testing. Starter ($18.75/month annual) includes 30 posts/month per profile, mobile app, and basic analytics. Higher tiers unlock UGC collection, future trend insights, and competitive benchmarking, useful for growing brands. Later is ideal for visual creators and small ecommerce brands.