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EmailOctopus

Free / $9/mo
4.8/5

Affordable, no-nonsense email marketing for indie hackers.

Why founders use EmailOctopus

Drag-and-drop email builder
Email automation and sequences
Landing pages and forms
3+ landing pages on free tier
Segmentation and tagging
A/B testing capabilities
Detailed campaign reporting
Zapier integration

The Good

Generous free tier with 2,500 contacts
Extremely affordable paid plans ($9/month)
20% lifetime discount for nonprofits
Simple, intuitive interface
Includes automation and landing pages on all tiers

The Bad

Limited email templates library
Basic reporting (limited for free users)
Automation is less sophisticated than ActiveCampaign

The Verdict

EmailOctopus was built by indie hackers for indie hackers—the founders know how expensive every tool becomes when bootstrapping. The platform offers a ridiculously generous free tier (2,500 subscribers, 10,000 emails/month) and paid plans starting at just $9/month. Features are straightforward: drag-and-drop editor, automations, landing pages, and forms—no artificial feature gating.\n\nWhat indie hackers love most is the pricing model: you pay once per tier regardless of list size until you exceed the limit. At 10,000 subscribers, EmailOctopus costs $40/month. Mailchimp would cost $96+. For bootstrapped teams, this represents massive savings. The platform includes nonprofit discounts (20% lifetime), reasonable customer support, and everything you need to launch email campaigns quickly. It's not feature-rich, but it's honest about what it is: a solid, affordable email marketing tool.

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EmailOctopus Review (2026): Features, Pricing & Alternatives