EmailOctopus
Free / $9/moAffordable, no-nonsense email marketing for indie hackers.
Why founders use EmailOctopus
The Good
The Bad
The Verdict
EmailOctopus was built by indie hackers for indie hackers—the founders know how expensive every tool becomes when bootstrapping. The platform offers a ridiculously generous free tier (2,500 subscribers, 10,000 emails/month) and paid plans starting at just $9/month. Features are straightforward: drag-and-drop editor, automations, landing pages, and forms—no artificial feature gating.\n\nWhat indie hackers love most is the pricing model: you pay once per tier regardless of list size until you exceed the limit. At 10,000 subscribers, EmailOctopus costs $40/month. Mailchimp would cost $96+. For bootstrapped teams, this represents massive savings. The platform includes nonprofit discounts (20% lifetime), reasonable customer support, and everything you need to launch email campaigns quickly. It's not feature-rich, but it's honest about what it is: a solid, affordable email marketing tool.