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Umami

Free (self-hosted) / Free tier (100K events/mo) / $9–$49/month (cloud)
4.6/5

Open-source, self-hosted website analytics with zero tracking overhead.

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Why founders use Umami

Real-time analytics dashboard
Custom event tracking
Website segmentation
Multi-website support
Visitor filtering
CSV/JSON export
GraphQL API
Docker and self-hosting support

The Good

Completely free and open-source
Full data ownership (self-hosted)
No cookies or personal data collection
Minimal hosting costs (<$5/month on VPS)
Active development and community
Easy Docker deployment

The Bad

Requires technical setup for self-hosting
You manage hosting and database maintenance
Limited advanced features (no funnel analysis, heatmaps)
Smaller ecosystem and integrations vs. cloud tools
Community support only (no paid support)

The Verdict

Umami is a lightweight, open-source analytics platform built with Next.js and PostgreSQL that gives you complete data ownership. Unlike cloud-hosted analytics that send your data to third parties, Umami runs on your own infrastructure, ensuring full GDPR compliance and data privacy. The UI is clean and minimal, showing pageviews, referrers, device types, and custom events without overwhelming complexity.\n\nFor indie hackers and developers, Umami shines as a cost-effective alternative to Plausible. The free tier supports 100K events/month on their cloud, or you can self-host for free entirely. Self-hosting on a cheap VPS (€4–$5/month) makes this a true zero-cost solution. You own your data, control your infrastructure, and avoid monthly SaaS bills while retaining all analytics capabilities.

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Umami Review (2026): Features, Pricing & Alternatives