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PostHog

Free (1M events/mo) / Cloud: $0.00005–$0.000295 per event / Self-hosted: free
4.9/5

Open-source product analytics with feature flags and experiments built-in.

Why founders use PostHog

Event-based product analytics
Session recording and replay
Feature flags and rollouts
A/B testing and experiments
Heatmaps and rage-click detection
Error tracking and stack traces
User surveys and feedback
SQL queries and data warehouse
Slack and Zapier integrations

The Good

All-in-one: analytics, feature flags, experiments, surveys
Open-source (MIT license) with self-hosting option
Generous free tier (1M events + 5K replays)
Transparent, usage-based pricing (no per-seat fees)
Session replay and error tracking built-in
Feature flags and A/B testing without external tools
Extensive integrations and SQL access

The Bad

Steeper learning curve for non-technical users
Self-hosting requires DevOps knowledge
Community support on free tier (paid support needs $2K+/mo spend)
Dense UI can overwhelm beginners

The Verdict

PostHog is an all-in-one product analytics platform that combines analytics, session recording, feature flags, experiments, and surveys in one self-hosted or cloud-hosted package. The open-source version gives you complete code access and data ownership, perfect for engineers who want to understand and customize their analytics infrastructure. The free tier includes 1M events/month, 5K session replays, and all core features without per-seat costs.\n\nFor technical indie hackers, PostHog is exceptional because it solves the problem of tool fragmentation. Rather than stitching together Mixpanel + LaunchDarkly + Statsig + Hotjar, PostHog provides a unified platform. Self-hosting on a $5/month VPS is feasible, or use their cloud at $180–$900/month depending on volume. The transparent, event-based pricing means you only pay for what you use, with no hidden per-user fees.

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