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Plausible Analytics

Free trial / $9–$169/month (based on pageviews)
4.8/5

Privacy-first web analytics alternative without cookies or tracking.

Why founders use Plausible Analytics

Real-time analytics
Goal tracking and conversions
UTM parameter tracking
Traffic source breakdown
Device and browser analytics
Custom events
Email and Slack reports
API access

The Good

Privacy-first design (GDPR/CCPA compliant)
No cookies, cookie banners, or fingerprinting
Lightweight script (<1KB)
Clean, intuitive interface
Transparent, predictable pricing
Can be self-hosted (open source community edition)

The Bad

Limited event tracking compared to product analytics tools
Cannot track returning visitors (data deleted after 24h)
Smaller feature set than Google Analytics
No free tier (paid plans start at $9/month)

The Verdict

Plausible is a lightweight, GDPR-compliant alternative to Google Analytics that respects user privacy by design. It requires no cookie banner, doesn't use cookies or JavaScript fingerprinting, and automatically anonymizes all visitor data. The platform offers essential metrics—pageviews, bounce rate, time on site, traffic sources, and goal conversions—in a clean, intuitive dashboard without the complexity of enterprise analytics platforms.\n\nFor indie hackers, Plausible solves the problem of over-engineered analytics. You get accurate data for decision-making without the bloat of enterprise tools or the privacy compromises of Google Analytics. Setup takes minutes (just copy-paste a script tag), and the transparent, traffic-based pricing scales predictably with your growth—from $9/month for 10K pageviews to $169 for 10M.

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