Hotjar

Hotjar is a behavior analytics platform that combines heatmaps, session replays, funnel analysis, and user feedback tools to help you understand how users interact with your site. Unlike traditional analytics (which tells you what happened), Hotjar shows you user behavior visually—exactly where they click, scroll, and rage-click, plus recordings of their sessions to identify friction points.\n\nFor indie hackers validating product-market fit or optimizing conversion funnels, Hotjar's free tier is powerful: up to 200K monthly sessions with unlimited heatmaps, funnels, and session replays. The interface is visual and intuitive, requiring no coding. Paid tiers ($32–$80/month) unlock extended data retention, journey analytics, and impact quantification—ideal for optimizing user experience without hiring a UX consultant.